Women In CE - Women in Consumer Electronics

• Demographics: 28% of all U.S. Households are headed by females. Some 39% of households with assets of more than $625,000 or more are headed by women.
• Consumer spending by women amounts to $3.7 trillion per year. $1.7 trillion from three generations of moms (Boomer, Gen X, Millennium).
• Business spending by women amounts to $1.5 trillion per year.
• Women purchase 85% of all products and services, both business and consumer.
• Women are outspending men in consumer electronics $55 billion to $41 billion.
• Women make the investment decisions in 46% of households where investments are made.
• Women are 47% of stock owners.
• 35% of all first-time buyers of financial products are women.
• 70% of women learn the most about a new product from someone they know who owns one.
• Women directly purchase or influence the purchase of 91% of all new homes.
• Single women 25-34 are the second largest group (behind married couples) buying homes accounting for 22% of all purchases.

Sources:
U.S. Census Bureau – March, 2000
Business Women’s Network, Wash. D.C. 2010
National Association of Realtors