Women In CE - Women in Consumer Electronics

molly gibson

President, Sixty3percent

denver, Colorado

Industry Sector

Service Provider

Bio

Sixty3percent is Molly Gibson’s third company in CE. Her first company Fidelity Communications (1993-2007) was on the forefront of template marketing with a focus on lifestyle. She worked with over 200 A/V dealers, manufacturers and organizations including CEA, ADI, HTSA, HES and PARA.
Sixty3percent is the culmination of 20 years selling to women. Molly conducts in-store workshops on the art of upselling the shopping experience and referral power of women. To test her theories and interview hundreds of women she spent the holidays selling at a Sony Style store.
Her marketing campaigns targeting women are available on Revenew Systems.

What do you love about Consumer Electronics?

It began with my love of a getting a paycheck, evolved to being cool, and I wound up sharing a career with amazing people who invented neat stuff that changed how the world lives.

Why did you join WomenInCE?

To support the women who make this industry great. Both newcomers and not so newcomers who love learning.