Advisory Board

FAQs | Advisory Board | Strategic Alliances | Sponsors

Carol Campbell: Publisher, CustomRetailer Magazine; Founder, Women in CE
(WomenInCE Resource:Job Bank and all other resources)

For nearly 20 years Carol Campbell has been a driving force in the consumer electronics industry. A well recognized and respected expert in advancing the art of home theater interiors and marketing technical products and luxury goods to women, Ms. Campbell utilizes her considerable experience and industry expertise as the publisher of CustomRetailer and CEDIA Electronic Lifestyles®. She is also the co-founder of the Elf Foundation that builds “Rooms of Magic” in Children’s Hospitals.

Jayme Schwartz: Co-founder, social4media
(WomenInCE Resource: Young People Starting Out in the Consumer Electronics Industry)

Jayme Schwartz is the co-founder of social4media, a company born from the belief that brand awareness and loyalty are a unique collaboration of social media and creative public relations. Nimble and dependable, social4media is an extension of the client's marketing team, fluttering to where conversations are happening about the brand and engaging future customers, using new means of media every step of the way. Enthusiastic even before her coffee in the morning, she's consistently attentive and eager to make things happen. She’s a persistent sponge for everything that is creative public relations and prides herself on going the extra mile, no matter what that means.

Bonnie Schnitta: President, SoundSense, LLC.
(WomenInCE Resource: Scholarship Program Development)

For over 25 years Dr. Bonnie Schnitta has used her degrees in mathematics and mechanical engineering to pioneer improvements of acoustics in homes, recording studios, home theaters, classrooms (for improved learning), restaurants, auditoriums, churches, businesses, industrial workplaces, and rooms that naturally allow improved hearing for the hearing impaired. Since 1982, she has worked to create a unique design-build acoustical engineering firm, SoundSense, LLC (www.soundsense.com), whereby she combined her experience in acoustical consulting work, research in signal processing, inclusive of active noise cancellation, and patented concepts along with patented and proprietary products and an installation division to guarantee an optimum acoustic environment, or "Paradise Effect".

Helen Heneveld: President, Bedrock Learning
(WomenInCE Resource: Technical Educational Opportunities Throughout the Industry)

Helen Heneveld, MBA, CEA-CompTIA DHTI+ Certified and CEDIA Installer 1 Certified, is a well-respected and recognized industry expert who speaks and consults worldwide in the digital home industry. Her early entry in the 1980’s into the home automation business and her years in industry training make her contributions valuable as a current board member for CEA Tech Home Division and past member on the CEDIA Board of Directors. She is co-author of DHTI+ Home Technology Integrator All-In-One Exam Guide by McGraw-Hill and author of Residential Technologies Terms and Definitions. Passionate about the industry, Heneveld leads Bedrock Learning in providing effective, convenient and affordable online and live training and resource materials to the digital home installation industry. Contact her at helen@bedrocklearning.com, for more information visit www.bedrocklearning.com or www.hheneveld.com.

Petro Shimonishi: VP of New Business Development, Russound & Colorado vNet
(WomenInCE Resource: Corporate Strategic Alliances Outreach)

Petro Shimonishi has close to 20 years of marketing and sales management experience in consumer electronics and the consumer packaged goods industry. Petro holds an MBA from Thunderbird Graduate School and a B.A. in International Business / Economics from Mount Union College. She speaks four languages and has worked both overseas and in the United States.

Jennifer Carey: Senior Manager of Training and Development, Audiovisions
(WomenInCE Resource: Organizational Strategic Alliances Outreach.)

Jennifer Carey is the Control Systems Manager/Training and Documentation Manager for AUDIOVISIONS, as well as an adjunct faculty member of Santa Ana College. With over six years in the CE industry and a Master’s degree in English, Jennifer has transitioned from technical writer, to Control Systems Manager, to a new and exciting role as the Training and Documentation Manager. In addition, she is also a member of the soon to be worldwide WoLF (Women’s Leadership Forum) and a ROI for CEDIA. Jennifer will use her experience and industry understanding to help establish the strategic alliances outreach for the Women in CE organization.

Jeannette Howe: Executive Director of Specialty Electronics Nationwide
(WomenInCE Resource: Specialty CE Dealer Community)

Jeannette Howe Jeannette established the CE buying group for specialty home theater and custom installation dealers under the Nationwide Marketing Group umbrella in January 2006. SEN helps dealer members increase profits with group deals, money saving programs and better access to merchandise. Prior to SEN, Ms. Howe was the Director of Member Services for the PARA. There she helped deliver training, strategic planning and financial initiatives to PARA members across North America. In the early 1990s Ms. Howe was the Audio Buyer at Magnolia Hi-Fi, where she managed the $30 million audio category. From 1985-1989 she worked at Tweeter Etc. in a variety of positions including Audio Buyer and Store Manager. At times in her Tweeter career, she was the only woman working in sales and/or management.

Bonnie Perella: Regional Sales Manager Chief, Sanus and Raxxess
(WomenInCE Resource: Mentoring Program Development)

Almost 30 years ago, Bonnie Perella was first introduced to the consumer electronics industry as a college student with a summer job working for Adcom, a prominent hardware manufacturer. Since then Bonnie has continued her career as one of the first women to achieve management positions at notable manufacturers such as Boston Acoustics, Panamax and her updated staus at the Milestone Company.

Holly Salk: Sr. Director, Retail Marketing, Sirius XM Radio
(WomenInCE Resource: Dress for Success Outreach)

For over 17 years Holly Salk has been actively involved in crafting the consumer marketing and advertising programs for subscriber based content companies. First at DIRECTV and currently at SIRIUS XM Satellite Radio as Sr. Director in Aftermarket, Holly's focus is on taking new technologies to market and building relationships with the consumer electronics retail sales channel.

Jamie Riley: Director of Marketing & Public Relations, CEDIA
(Resource for CEDIA outreach)

Jayme Antcliff Jamie has been in the electronic systems integration industry since 2001. She currently is the Director of Marketing & Public Relations for CEDIA, an international trade association with more than 3500 member companies that specialize in designing and installing electronic systems for the home. During her time with CEDIA, Jamie has been instrumental in gaining National TV and print coverage for CEDIA members as well as working with NAPCO to launch a re-branded edition of CEDIA’s biannual magazine, Electronic Lifestyles®. Jamie was recognized as the “Top 40 Under 40” in 2007 by the editors of Dealerscope magazine.

Deb Kassoff: Senior Manager of Member Programs, CEA
(WomenInCE Resource: Leadership Conference)

Jayme Antcliff Deb has been in the consumer electronics industry since 2000, overseeing programs that increase engagement and participation in the Consumer Electronics Association’s member activities and policy initiatives. In her current role as Senior Manager of Member Programs, Deb manages professional education programs offered through the CEA Small Business Certificate Program and continues to grow the highly successful CEA Mentor Program. She also focuses on involving CEA’s members in the association’s policy campaigns. In 2009 Deb was recognized as the “Top 40 Under 40” by the editors of Dealerscope magazine.